Mark Naughton

Chief Operations Officer

Mark is a proven commercial and operational leader, whose experience straddles both start up and large organisations, across multiple diverse countries within the telecoms and technology sectors, consistently delivering against aggressive growth targets and KPIs.


  • May 2011 – April 2017 COO Brandtone Ltd

  • Feb 2008 – April 2011 Acting COO of Digicel South Pacific

  • July 2006 – Dec 2007 CEO Digicel Eastern Caribbean

  • July 2005 – July 2006 COO Digicel Eastern Caribbean

  • July 2004 – July 2005 Country Manager Digicel St. Lucia

  • Apr 2003 – July 2004 Operations Manager Digicel OECS

Career Highlights

In Brandtone:

  • Designed and implemented robust and scalable systems, processes, structures and technologies that delivered over 400 complex marketing campaigns, championing cross-functional co-ordination and seamless delivery for our blue-chip clients.

  • Built and led operational, technical and global client facing teams of 80 people across 13 culturally diverse markets.

  • Rolled out services into new markets through successful negotiation and management of over 50 telco and technical partners.

  • Led initiatives to deliver growth in gross margin from 30% to > 50% through improved product mix, enhanced client pricing, ongoing negotiations with telco partners and improved efficiencies.

  • Designed and implemented product pricing models, forecasting, planning and budgeting processes used within the sales teams.

In Digicel Group Ltd

  • Led the 6 Digicel South Pacific markets to an over budget achievement of > USD115m EBITDA in FY 2010.

  • Built an organisation by attracting, recruiting, managing and developing talent that supported the high growth and efficiencies required to achieve stretching targets.

  • Development of a strategic review and implemented the recommendations for Digicel French West Indies increasing EBITDA which had stagnated at 22% to 30% within 7 months.

  • Designed and delivered a training and mentoring programme on “How to be a more effective General Manager” for over 20 Digicel CEOs and selected Senior Commercial Managers from Digicel Caribbean and South Pacific.

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Mark Naughton
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