Rebecca Patterson

Director of Global Marketing

For over 15 years Rebecca has worked in senior marketing management and directorial roles across the university and online education sector at a national and international level.

She is a high-performing professional with strong leadership skills and specialised Higher Education market knowledge. Talent for developing consistent, powerful brand messaging across regional / global markets and customer segments. Adept at the utilisation of web-based communications tools. Strategic visionary with ability to balance brand custodianship with robust non-exchequer income increases. Energetic, commercially focused, results oriented strategic thinker, with a keen sense of business awareness including strong analytical and communication skills. Proven ability to lead teams and develop and nurture positive relationships. Some career highlights include:

  • The establishment of over 50 international partnerships between Irish and international universities (India, China, Europe and North America)

  • Direct and Management oversight of the recruitment of over 8,000 international students to study in Ireland

  • Presentation to President Carter at the National Society of High School Scholars Annual Conference in the Carter Centre in Atlanta, Georgia

  • Responsible for bringing Claes Nobel, the head of the Nobel Family to Ireland to give the Convocation Speech at Griffith College Dublin

  • Participation in 20+ Ministerial and Prime-Ministerial International Trade Missions

  • Establishment of a lucrative and robust international network of agents / resellers for Irish universities in Europe, India, China and North America

  • Establishment of Regional Offices in Norway, France, Germany and North America for Irish University Sector. This included hiring and managing the regional managers, negotiating salaries and setting annual targets

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Rebecca Patterson
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