Director of Global Marketing
For over 15 years Rebecca has worked in senior marketing management and directorial roles across the university and online education sector at a national and international level.
She is a high-performing professional with strong leadership skills and specialised Higher Education market knowledge. Talent for developing consistent, powerful brand messaging across regional / global markets and customer segments. Adept at the utilisation of web-based communications tools. Strategic visionary with ability to balance brand custodianship with robust non-exchequer income increases. Energetic, commercially focused, results oriented strategic thinker, with a keen sense of business awareness including strong analytical and communication skills. Proven ability to lead teams and develop and nurture positive relationships. Some career highlights include:
The establishment of over 50 international partnerships between Irish and international universities (India, China, Europe and North America)
Direct and Management oversight of the recruitment of over 8,000 international students to study in Ireland
Presentation to President Carter at the National Society of High School Scholars Annual Conference in the Carter Centre in Atlanta, Georgia
Responsible for bringing Claes Nobel, the head of the Nobel Family to Ireland to give the Convocation Speech at Griffith College Dublin
Participation in 20+ Ministerial and Prime-Ministerial International Trade Missions
Establishment of a lucrative and robust international network of agents / resellers for Irish universities in Europe, India, China and North America
Establishment of Regional Offices in Norway, France, Germany and North America for Irish University Sector. This included hiring and managing the regional managers, negotiating salaries and setting annual targets
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